Cover of: Theory construction in marketing | Gerald Zaltman

Theory construction in marketing

some thoughts on thinking
  • 209 Pages
  • 2.72 MB
  • English
Wiley , New York
StatementGerald Zaltman, Karen LeMasters, Michael Heffring.
SeriesTheories in marketing series,
ContributionsLeMasters, Karen., Heffring, Michael.
LC ClassificationsHF5415 .Z264 1982
The Physical Object
Paginationxxii, 209 p. :
ID Numbers
Open LibraryOL3487394M
ISBN 100471981273
LC Control Number82007002

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ISBN: OCLC Number: Description: xxii, pages: illustrations ; 24 cm. Series Title: Theories in marketing series. The writing style feels like a conversation with these highly successful authors, rather than a formal treatise on each topic. The book’s multidisciplinary approach highlights the importance of theory construction using a wide range of tools: mathematical or quantitative, conceptual, and Cited by: marketing theory and techniques, in the construction indus- try owing to the sp ecial charac teristics and the marke ting nature of the industry [, ].

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The book covers ways of thinking about and organizing one's world and is respectful of non-scientific approaches to understanding. It discusses heuristics for getting ideas, describes This was a very well written book with alot of good, practical advice for how to think "outside the box."/5.

Meeting a crucial need for graduate students and newly minted researchers, this innovative text provides hands-on tools for generating ideas and translating them into formal theories.

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The Construction Marketing Ideas  book provides insights and practical suggestions for effective marketing for the architecture, engineering and construction industry. It takes an interdisciplinary approach, providing relevant information for both the professions and. for Theory Construction in Marketing Introduction RESEARCH is perhaps most often scrutinized in terms of the inputs that produce it and the outputs that characterize it.

Typically, inputs run the gamut from the ideas and energies of researchers to the methods, prior findings, and new data of disciplines. StrategieS for theory ConStruCtion in nurSing Lorraine Olszewski Walker, RN, EdD, MPH, FAAN The University of Texas at Austin Kay Coalson Avant, RN, PhD, FAAN The University of Texas Health Science Center at San AntonioFile Size: KB.

Strategies for Theory Construction in Nursing, 5th Edition Lorraine Olszewski Walker, RN, EdD, FAAN, The University of Texas at Austin Kay Coalson Avant, RN, Ph.D., FAAN, The University of Texas Health Science Center at San AntonioFormat: On-line Supplement.

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Most of all, it suggests a different approach to marketing, one which takes fullest. Theory Construction Psychological Data These keywords were added by machine and not by the authors. This process is experimental and the keywords may be Author: Gordon M. Becker, Eckehart Köhler. 48 An Innovative Marketing Model Based on AIDA: A Case from E-bank Campus-marketing by China Construction Bank.

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Based on AIDA marketing theory, the author anticipated a new marketing model after studyingFile Size: KB. Editorial Reviews "This book is aimed to provide social scientists with hand-on tools for defining concepts and formalizing theories.

It is particularly addressed to graduate students and it ranges from causal analysis to mathematical modeling, from simulation to grounded and emergent approaches to theory construction.5/5(1).Strategies for theory construction in nursing / Lorraine Olszewski Walker, Kay Coalson Avant.

Format Book Edition 5th ed. Published Upper Saddle River, NJ: Prentice Hall, c Description xi, p.: ill. ; 23 cm. Other contributors Avant, Kay Coalson. Notes Includes bibliographical references and index.